Search Engine Optimization For Beginners

Search engines and technology are constantly evolving. However, some foundational elements must remain unchanged for the earlier days of Search Engine Optimization (SEO). We are no strangers to the fact that SEO is a fast-paced and dynamic field. You must stay well-informed and learn about the new SEO concepts as the search engines update their algorithms for providing quality search results to their users.

What Is SEO, And Why Is It Essential?

SEO is the full-fledged process of affecting the visibility of a particular website, or a web page is a search for the engine’s unpaid results. You can leverage SEO to help drive more relevant traffic, sales, leads and revenue for your business. 

Why Should You Care About SEO?

Lots and lots of people search for various kinds of things. The traffic can be compelling for a business as there is a lot of specific and high-intent traffic. People are in the quest of looking for items that are directly related to your business. Your prospects are also looking out for things loosely related to your business. These things represent more opportunities to connect with many folks, answer their questions, and solve their problems. 

What Works For Driving Traffic From The Search Engines?

Google is entirely responsible for most of the search engine traffic in the world. This could vary from one niche to another. The best measures and practices that have been taken will help position your site and its content to rank in other search engines.

The search results are constantly changing no matter what search engine you use. Google has updated lots of things surrounding how they rank websites. Google’s algorithm is very complex. Below are some features of the search engine-

  • Google is looking for pages containing high-quality, relevant information about the searcher’s query.
  • They determine relevance by crawling your website’s content and also evaluating whether the content is relevant to what the searcher is looking for. They check this relevancy based on the keywords it contains.
  • They also determine the quality by several means. However, the most prominent among these is the number and the quality of other websites that link to your website page. 

Following are some additional elements of Google’s algorithm-

  • How your target audience engages with your site. 
  • The loading speed of your site.
  • How much unique content do you have?

SEO Basics: What Does A Beginner Need To Know?

The very first step in search engine optimization is to determine what you’re optimising for. It also means identifying the terms people are searching for that you actually want your website to rank for in search engines as popular and widely used as Google. 

Below are a few key factors one should take into account when determining the keywords you want to target to your site-

1. Search Volume

The first factor is how many people search for a particular type of keyword. The more people or target audience there are searching for a random keyword; the bigger your audience. If no one is searching for any keyword, there is no audience available to find your content through search.

2. Relevance

The term that you search for should be entirely relevant for your prospects. For instance, if you are selling enterprise email marketing automation software, you do not want to show up for any searches that have nothing to do with your business. 

3. Competition

In SEO, you also want to consider the potential costs and the likelihood of success. Search engine optimization means understanding the relative competition for specific terms.

First, you should understand your prospective customers and what they are likely to search for. 

A website or an online business owner should consider the below things about his target audience-

  • What types of things are they interested in?
  • What problems are they likely to face?
  • What languages do they use to describe the things they do and the tools they use?
  • Who else are they buying things from?

For gaining audiences from the different diaspora, various business owners make use of SEO Adelaide, which is a search query that is for businesses and individuals in Adelaide who are looking to connect with SEO agencies in South Australia.

Once you’ve taken some time to understand how your prospects talk and what all they search for, you need to understand which terms you can rank for and where the best opportunities lie.

The relative competition of a keyword could be a complex task sometimes and for that you need to understand the following-

  • How well aligned are they with the keyword?

SEO Basics: On-Page Optimization

Once you have the keyword list, the very next step is implementing the targeted keywords in the site’s content. Every single page on the website should be targeting a core term and a basket of related words.

Title Tags

Google is working to understand the actual meaning of a page and de-emphasizing aggressive and manipulative use of keywords that you want to rank for in the pages. The single most impactful page you can put your keyword is the title tag of the page. The title tag is not the primary headline of the page. This headline is the HTML element. A title tag is what you can see at the very top of your browser and it is populated by the source code of the page in a Meta tag.

The length of the title tag that Google will show is 55-60 characters. However, if you want to work in your core keyword, you can do it in a natural and a compelling way. One should keep in their mind that the Title tag will be what a searcher sees in search results for your page. 

Meta Descriptions

The meta description is the additional ad copy of the site. If you have a very compelling description of your page that would make all the folks searching likely to click and you can increase your traffic

Body Content

The actual content of your page holds utmost importance. Your main aim is to get the maximum number of people to click on your link. Google has been increasingly favouring certain types of content and as you build out any of the pages on your site, you should keep in mind the following things-

  • Thick and unique content

If you have a large number of short pages or a lot of duplicated content, you could land in trouble. You should identify a way to thicken the pages and check out your analytics to see how much traffic you need.

  • Engagement

Google is increasingly measuring user experience metrics more heavily. You should ensure that your content answers the questions searchers are asking so that they are likely to stay on your website’s page and engage with your content. It is important to make sure that your pages load quickly and that you do not have design elements.

Alt Attributes

How you mark your images can impact the way that search engines perceive your page and it also impacts how much search traffic from image search one’s site generates. The Alt attribute is an HTML element that allows you to provide alternative information for an image if any user can’t view it.

You should have a useful description of an image. This helps search engines understand what your page is about. If the keyword doesn’t fit in naturally into the description, you should not include your target keyword at all. You should write naturally about your topic.

URL Structure

The URL Structure of your site can be important from a tracking perspective. You should not change your URLs often. Many businesses make a common mistake of changing the URL structure when they redesign their websites.

Schema and Markup

You should help Google to understand your website’s page. Schema Markup also does not make your page show up higher in search results. 

Information Architecture and Internal Linking

Information architecture is the one that refers to how you organise the pages on your website. The way you organise your own website can impact how various content on your site ranks in response to searches. A search engine helps to understand what a page is about and how important it is. Search engines examine the “anchor text,” or the actual words you use to link to other pages. They use descriptive text to link to a page on your website and helps Google understand what that page is all about.

Thus, an SEO beginner should keep himself updated with all the techniques above.

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