Link-Building and Content Promotion

Since Google’s algorithm is still heavily reliant on links, having a large number of high-quality links pointing to your site is essential if you want to drive search traffic. You can do all the on-page and technical SEO you want, but if you don’t have links pointing to your site, you won’t appear in search results many of SEO Services company also recommended the same.

Many methods exist for obtaining connections to your website, but as search engines like Google and Bing get more sophisticated, many of these have become exceedingly hazardous operations (even if they may still work in the short-term). If you’re just getting started with services SEO and want to take advantage of the channel, these riskier and more aggressive methods of obtaining links are probably not a suitable match for your organisation. Furthermore, if the search engine algorithms change and your ranks disappear, creating links deliberately to influence Google results adds no value to your business.

Focusing on more broad, long-term marketing strategies like generating and disseminating helpful content that contains keywords you’d like to rank for is a more sustainable strategy to link building.

It takes a lot of time and effort to create and promote content that attracts links and social shares. In the sections that follow, you’ll find more in-depth how-tos for various parts of content marketing, and there are many different ways to efficiently develop content, help it be discovered, and rank well in search results. In most cases, you’ll have to go through a series of these three main phases.

Decide who you’re trying to reach by connecting and sharing your content.

In order to gain momentum for your material, you must first determine who is most likely to connect to and share it. One of the most useful tools for finding influencers in your niche is BuzzSumo:

Similar tools include Little Bird, Ahrefs, and FollowerWonk. Below you’ll find links to more in-depth explanations on how to use these tools to better understand your niche.

An important first step in using these tools is to discover influential people in your field, as well as those who might be able to help spread the word about your brand. Determine the issues they face and the kinds of information they generally share, and then consider how you might design something that they would find helpful and want to share with their audience (who would also find it valuable).

Consider what you can do for these influencers as you go through this process. What can you do to assist them in their own endeavours? In order to assist them reach their own goals, what can you do (unsolicited) or what can you produce or give that would be of value to their target audience? If so, do you have access to any special information that might aid them in their work? Building strong relationships that pay off while you’re generating content will be easier if you’re able to continuously be of service to other clever content providers in your field.

  • It’s important to think about how you want your material to be shared before you generate it: Who will share it and why?
  • Plan your content strategy and how you’ll market it.

What sort of material you can produce that is likely to be shared or promoted by others is the next step in the process. For example, a content audit might be helpful.

There will be a wide range of content assets that may be shared, including:

Create a product or service that addresses the needs of your potential consumers and current customers. Matthew Woodward describes a fantastic technique for listening in on social media and forums to help uncover amazing blog subjects in his piece on how he developed a top 100 blog.

Analyze and improve upon what currently exists. Making your material as fail-proof as feasible may be done by looking at what currently works and generating something that’s superior in some manner.

Make other people appear nice. Make a list of the best tools you use on a daily basis. You may get answers to challenging issues from experts in your field and share that material with your audience (while positioning them as experts). There are a lot of people out there that will assist you advertise your material if you have recognised them as a source of value.

Don’t be afraid to let those who you’ve featured or whose audience might benefit from your resource know that it exists. Instead, put your efforts into generating valuable content assets and executing a strategy to promote those assets.

Organize your assets into categories and assign them to certain keywords.

Lastly, don’t forget about your keyword phrases! Using keyword research as a way to discover pain points (if people are using search engines to find things, they want content that provides a great answer to their question!) and looking for different ways to incorporate the language your prospects and customers use when creating new assets are not the same thing (as you will increasingly need to get some sort of distribution for pages where you want them to rank for valuable keywords).

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