What Are the Different Types of Data Analytics in Dissertation?

Do you have any experience working on a dissertation? Oh, that’s great to hear you’ve previously worked on a dissertation. You may have performed a data analysis while working. If you’ve ever conducted research, you’re probably familiar with the various sorts of data analytics.

In a dissertation, data analysis is crucial since it allows the researcher to draw significant findings. Unfortunately, many student researchers are unaware of the various sorts of data analytics. They draw their conclusions about the dissertation outcomes. This is unethical because it degrades the quality of their dissertation. As a result, you must be familiar with all sorts of analysis implemented in dissertations.

As a result, you must be familiar with all sorts of analysis employed in dissertations. That is the subject of today’s article. There will be a discussion of the fundamental forms of analytics and examples. Before we go into that, let’s define the term “data analytics.”

What is data analytics?

In data analysis, research is defined as:

Researchers uses data analysis to reduce data to a story and interpret it to extract insights, according to LeCompte and Schensul. So it makes sense that the data analysis process aids in the reduction of a huge chunk of data into smaller bits.

During the data analysis process, 3 important things happen:

  1. Data organization
  2. The combination of summarization and classification
  3. Data analysis

What are the types of data analytics?

Let’s discuss the different sorts of data analytics once we’ve gone through the basics of data analytics. In most cases, researchers can utilize one of four types of analytics to analyze data. The employment of those types is determined by the goals and objectives of the study. However, here’s a quick rundown of all the different types:

Descriptive analytics

Descriptive analytics examines what has occurred previously. The goal of descriptive analytics, as the name implies, is to report what has occurred; it does not attempt to explain why something occurred or to construct cause-and-effect links. Instead, the main purpose is to present a digestible snapshot.

Google Analytics is a fantastic example of descriptive analytics in action; it gives you a quick summary of what is going on with your website, such as how many visitors you’ve had in a specific time period or where they came from. Similarly, systems like HubSpot will show you how many individuals opened a specific email or participated in a campaign.

Data aggregation and data mining are two basic approaches utilized in descriptive analytics. The process of gathering data and presenting it in a summary format is known as data aggregation. The aggregate data, also known as summary data, would give a broad overview of the larger dataset, such as the average client age or the average number of purchases made.

The element that involves analysis is called data mining. This is when the analyst looks over the data to see if there are any patterns or trends. A visual depiction of the data, such as a bar graph or a pie chart, results from the descriptive analysis. Get assignment help Canada from our experts

Diagonostic analytics

It is the second form of data analytics. In this form of “why it happened,” the researchers use response. The diagnostic analysis’ principal goal is to find and respond to anomalies in your data. You could say that this type of analytics is used to determine the cause and consequence of an occurrence. Also, keep in mind that diagnostic analysis is based on historical data. Researchers frequently use data mining, data discovery, drill-down, and correlations in their work.

One example of diagnostic analysis is if there is a 20% drop in revenue, it is descriptive analytics. In March, this decline was noted in sales. You are now aware of what has occurred. The next step is to figure out what’s wrong and why sales are down in March. As a result, you use a diagnostic analysis method.

Predictive analytics

This type of data analytics, among others, predicts the future. This data clearly shows that it’s all about foreseeing the future. This study is based on historical patterns and trends. The researcher anticipates what will happen in the future after analyzing those patterns. This concept is particularly advantageous since it allows researchers to plan. Based on their findings, the researchers make predictions for the future. The most common sort of data analytics is this one.

Predictive models create predictions based on the relationship between collections of variables; for example, you could use the correlation between seasonality and sales numbers to forecast when sales are expected to fall. Suppose your predictive model predicts that sales will fall in the summer.

In that case, you can utilize this information to create a summer-themed promotional campaign or reduce spending elsewhere to compensate for the seasonal drop. Maybe you’re a restaurant owner who wants to know how many takeout orders you’ll get on a regular Saturday night. You might decide to hire an extra delivery driver based on the results of your predictive model.

Prescriptive analytics

Prescriptive analytics examines what has occurred, why it occurred, and what may occur in the future to determine what should be done next. In other words, prescriptive analytics demonstrates how to take advantage of expected future consequences best. Which steps can you take to avoid an issue in the future? What can you do to take advantage of a new trend?

Prescriptive analytics is the most difficult analysis type, incorporating algorithms, machine learning, statistical approaches, and computational modeling procedures. A prescriptive model evaluates all the different choice patterns or pathways a corporation could take as their likely effects. This lets you visualize how each set of circumstances and decisions might affect the future and quantify the influence of a specific decision. The organization can determine the optimal “route” or action based on all conceivable scenarios and consequences.


Setting a dissertation research approach is a difficult task. First, you must select one form of data analytics from various options. Furthermore, the application of data analytics methodologies is highly dependent on the study’s aims and goals. The sorts of data analytics listed above are the most common. You can employ those types in your dissertation, but remember to keep the study objectives in mind.

Author Bio:

William Fitch is a content marketer and a professional content writer at MyAssignmenthelp.co.uk. William is a writer and blogger based in London who has experience writing on various topics, including finance assignment help uk, Essay Writing, Coursework Writing Services, Dissertation Writing, Thesis Writing Services, and Assignment Writing.

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